Ad Operations (Ad Ops) Specialist

Key Duties and Responsibilities:

Set Up and Monitor Digital Ad Campaigns:

• Configure and manage digital advertising campaigns in Google Ad Manager (GAM), ensuring proper targeting, pacing, and delivery.
• Utilize Social Media tools to execute and monitor campaigns across NMG’s platforms.

Work with Third-Party Ad Servers:

• Collaborate with third-party ad servers and tag management solutions to implement programmatic campaigns.
• Troubleshoot campaign delivery issues, resolving discrepancies in ad serving and reporting.

Ensure Proper Ad Placement:

• Place ads strategically to maintain user experience while optimizing website performance.
• Monitor campaign performance to ensure ads are delivered effectively without disrupting user engagement.

Optimize Website Performance:

• Improve click-through rates (CTR), visibility, and user engagement on NMG’s digital platforms.
• Optimize website inventory to increase indirect revenue through Google Ads programmatic advertising.

Analyze Campaign Performance:

• Use Google Analytics and other tracking tools to analyze audience behavior and improve campaign performance.
• Provide insights on user engagement, ad impressions, and conversion rates to refine strategies.

Manage Ad Inventory:

• Oversee ad inventory to ensure optimal fill rates and eCPMs (effective cost per thousand impressions).
• Implement and troubleshoot third-party ad tags, pixels, and tracking codes using basic JavaScript, HTML, and CSS.

Assist in Technical Implementations:

• Support the development of landing pages and email newsletters for digital advertising campaigns.
• Work closely with BES (Business Enterprise Solutions) developers and design teams to ensure ad placements follow best practices.

Generate Post-Campaign Reports:

• Produce after-community reports for clients, summarizing key performance metrics, insights, and recommendations.
• Provide monthly performance reports on website ad inventory, programmatic revenue, and direct campaigns.

Enhance Campaign Strategy:

• Use data insights to improve campaign strategy and effectiveness.
• Collaborate with the Sales Team to support digital advertising pitches and proposals.

Stakeholder Coordination:

• Coordinate with clients and agencies to ensure smooth campaign execution.
• Liaise with internal teams to align campaign objectives with NMG’s commercial goals.

Training Support:

• Support the internal team with training on Digital Advertising trends to enhance their understanding of ad operations and optimization techniques.

• Minimum of 2 years of experience in digital ad operations or a related role.
• Prior experience working with publishers, digital media, or Digital Advertising Agencies is preferred.

Educational Background (Inferred):

• A Bachelor’s Degree in Marketing, Business, Information Technology, or a related field from a recognized institution is typically expected for such roles.
• Certifications in Google Ad Manager, Google Analytics, or Digital Marketing are an added advantage.

Core Competencies

• Proficiency in Google Ad Manager (GAM):
• Expertise in campaign trafficking, reporting, and optimization using GAM.
• Ability to set up and manage campaigns with precise targeting and delivery settings.
• Experience with Analytics Tools:
• Skilled in using Google Analytics, YouTube Admin, and other Social Media tools to track campaign performance and audience behavior.
• Ability to interpret data and provide actionable insights for campaign improvement.

Technical Skills:

• Basic knowledge of JavaScript, HTML, and CSS to handle ad tag implementation and landing page creation.
• Familiarity with real-time bidding (RTB) and Google AdSense for programmatic advertising.
• Analytical and Problem-Solving Skills:
• Strong ability to analyze campaign performance metrics and troubleshoot delivery issues.
• Capability to optimize ad placements for better user experience and revenue generation.
• Communication and Collaboration:
• Excellent interpersonal skills to coordinate with clients, agencies, and internal teams.
• Ability to present campaign reports and insights clearly to stakeholders.
• Attention to Detail:
• Meticulous in managing ad inventory, ensuring accurate targeting, and resolving discrepancies.
• Ensures high-quality execution of campaigns and technical implementations.

How to Apply:

If you believe you are the ideal candidate, submit your application, including a detailed CV and academic documents, with a daytime telephone number, in one PDF document. Quote the position you have applied for in the subject line: Ad Operations Specialist.

CLICK HERE TO APPLY