Communications Officer

Main Duties and Responsibilities.

• Develop a marketing communications plan including strategy, goals, budget and tactics.
• Develop media relations strategy, seeking high-level placements in print, broadcast, and online media.
• Coordinate all public relations activities.
• Direct social media team to engage audience across traditional and new media.
• Leverage existing media relationships and cultivate new contacts within the broader Rugby fraternity.
• Keep an eye on the latest social media trends
• Develop and lead execution of a content plan across the various social media channels.
•  Manage media inquiries and interview requests.
• Strengthen relationships with all media personell
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyse and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis
• Analyse campaign data and web traffic metrics
• Build relationships with thought leaders to raise industry awareness

Personal specification.

Academic

Bachelor’s Degree in Mass Communication, Journalism, Marketing, Advertising or a related discipline.

Additional qualifications (Desirable): Postgraduate/certificate in communication related field

Experience

Essential

• A minimum of 1 year in a busy Public Relations and Communication environment.

Desirable

• 2 years or more hands on experience in a paid or voluntary capacity

Skills & Competences

Essential

• Demonstrate strong leadership qualities and can delegate effectively.
• Excellent communication and interpersonal skills
• Strong planning ability with excellent organizational skills
• Ability and willingness to work outside of normal hours including evening and weekends.
• Ability to manage a group of participants effectively.
• Proven working experience in public relations required.

• Proven track record designing and executing successful public relations campaigns at both a local and national level.
• Strong relationships with both local and national federations,
• Government and industry media outlets.
• Exceptional writing and editing skills.
• Solid experience with social media including blogs, Facebook, X platform, etc.
• Event planning experience

The application should be addressed and delivered physically or electronically to Chief Executive Officer at Uganda Rugby Union by 5th April 2024.