DEADLINE: 31/07/2024
Digital Engagement Specialist
Full-time
We are seeking a talented and driven Digital Engagement Specialist to join our team. The ideal candidate will have a knack for fostering vibrant online communities and a talent for creating compelling digital content. This role is perfect for someone who thrives in a fast-paced agency environment and enjoys working with multiple clients across various industries.
Key Responsibilities:
- Community Management:
- Monitor and engage with online communities on social media platforms, forums, and other digital channels.
- Respond to comments, messages, and inquiries promptly and professionally.
- Foster a positive and inclusive community atmosphere for each client.
- Content Posting:
- Collaborate with content creators, designers, and other team members to produce high-quality digital content.
- Ensure all content aligns with each client’s brand voice, style, and marketing strategy.
- Analytics and Reporting:
- Track and analyze engagement metrics to evaluate the effectiveness of content and campaigns.
- Generate reports on community activity, engagement levels, and feedback for clients.
- Use insights to optimize future content and engagement strategies.
- Campaign Management:
- Assist in planning and executing digital marketing campaigns to boost brand awareness and engagement for multiple clients.
- Coordinate with marketing and PR teams to ensure consistent messaging across all platforms.
- Manage promotions, contests, and other interactive activities to drive engagement.
- Crisis Management:
- Monitor social media for potential issues or crises.
- Develop and implement strategies to address negative feedback or public relations challenges.
- Maintain a calm and professional demeanor during crisis situations.
Qualifications:
- Diploma or Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Proven experience in social media management, digital marketing, or community engagement.
- Strong written and verbal communication skills.
- Creative thinking and the ability to generate innovative content ideas and campaigns.
- Proficiency in using analytics tools to measure engagement and derive actionable insights.
- Excellent time management skills and the ability to handle multiple tasks and projects simultaneously.
- Familiarity with social media platforms, content management systems, and digital marketing tools.
- Certifications in digital marketing or social media management (e.g., from HubSpot, Google) are a plus.
- A portfolio showcasing previous work in content creation, social media campaigns, and community management.
How to Apply:
- Write a brief introduction of yourself, highlighting name, age, residence and role-specific experience in the “Cover letter” field below.
- Attach CV and any other proof of competence. Include 3 referees, 2 of whom MUST be former employers.
About SMAT Marketing Limited
Industry: Digitaal Marketing
Location: Kyaliwajjala, Kampala
SMAT Marketing Limited is the premier integrated marketing agency for small and midsized companies in Africa. We partner with growth-minded companies to support their planning, implementation, and management of sales, marketing & advertising efforts. We believe in the power of mindful marketing in helping businesses succeed in highly competitive markets and we commit ourselves to educating, inspiring & supporting business owners and commercial managers to maximize their potential using simple, effective strategies tailored for each unique situation.
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