Digital Marketing Executive

Duties & Responsibilities

• Writing, reviewing, editing & updating content for company websites, blogs, social media, marketing materials, and similar platforms.
• Design, build and maintain our social media presence.
• Setting up, monitor and amend Digital Ads (Social Media Platforms, Google, etc.)
• Using digital channels to engage consumers, respond to questions or complaints, promote company initiatives and identify customers’ needs and gaps in our content and come up with new topics.

• Manage & improve online content, considering SEO and Google Analytics as well as conducting simple keyword research & use SEO guidelines to increase web traffic.
• Stay up to date with latest technology and best practices for Digital Marketing inclusive of identifying trends and insights to optimize spend and performance.
• Media buying and targeting for all digital channels.
• Sourcing and securing online advertising platforms.
• Ensure consistency for all digital content prior posting (style, fonts, images and tone).
• Plan and execute E-Shots and SMS Marketing
  Evaluate and Report Performance of Digital Marketing Campaigns, and assess against goals (ROl and KP|s)
• Liaise with Digital Agency (if one is engaged) to ensure Digital Strategy and Marketing Plans are being implemented correctly.
• Monitor competition and provide suggestions for improvement.
• Support in creating the Quarterly Digital Strategy.
• Any other duties commensurate with the grade and level of responsibility of this post.
• Supporting the overall marketing team.

SEND APPLICATION TO: recruitment@vaal.co.ug before 5th April 2024