Head Of Marketing

Key Performance Objectives
Strategy Formulation & Execution
• Implement Marketing Strategy for Uganda
• Formulates, develop and implement creative, advertising, media and promotional campaigns for channels
• Develop and drive a content marketing strategy and roadmap; determining key priorities and investments based on marketing leading practice

• Formulate and implement on-air marketing strategy for channels

• Ensure successful execution of Marketing strategies for the Ugandan operations

Operational Delivery
• Work with designated sales reps, channel partners and agents and assist them on a daily basis to meet their assigned quotas.
• Develop and manage creative marketing initiatives in support of organisation’s range of activities.

• Ensure that brand awareness levels remain in the top 5 brands in Uganda
• Develop customers consideration of brand and customers desire to transact to be close to brand awareness
• Develop brand visibility across all customer touch points with the brand
• Introduce key marketing policies and processes in order to optimise Subscribers’ engagement
• Align the organisation internally around marketing, brand, and customer objectives
• Guide and direct the develop and execution of through-the-line marketing communications across all touchpoints
• Manage advertising agency and marketing consultants
• Guide and direct the design, development, and deployment of campaigns to specific markets. Weekly, monthly and quarterly report on the performance of campaigns in Uganda
• Monitor and report on all regional marketing campaigns and initiatives in order to ensure that these are designed, developed and launched within the given time-frame
• Ensure consistent brand messaging across the organisation to optimize ROI and brand health

• Together with sales identify new markets for potential growth and understand potential growth estimates and growth drivers for those territories
• Drive customised marketing based on knowledge gathered and assist sales in driving customised sales drives in those territories
• Manages regional/territorial and consumer-centric marketing initiatives, visibility programmes and similar projects.
• Assists in preparing background sales call information and research, proposals/contracts, summaries of sales activities and call follow-up.

Benchmarking
• Constantly scan the markets in order to identify, share and embed leading practices within MultiChoice, helping to build a world class marketing organisation and maintain market relevance
• Identify key segments to target, including rationale / strategic objectives, and use customer insights to perform cluster analysis; classifying customers into segments based on spending, behavior, needs and attitudes

Marketing Budget Management
• Manage annual budget and forecast exercises
• Rigorously monitor Marketing performance against approved budgets and put measures in place to address variances. Continuously identify areas for improved efficiency.

People Management
• Manage team members to ensure effective delivery of business unit objectives.
• Develop a high performing team by embedding formal performance development and informal coaching. Encourage frequent knowledge sharing between team members.
• Determine and analyses development needs for the team and ensure that identified training requirements are budgeted for and executed.
• Interview and recruit new members of the team, including determining appropriate compensation levels with input from HR
• Create effective workforce and recruitment demand plans to ensure that current and future business requirements can be met.
• Review and update the department’s organisation structure and role description on at least an annual basis to ensure that they are fit for purpose and contain all the accountabilities of each team member.
• Approve leave requests for team members and create leave plan to ensure adequate coverage.
• When required, initiate disciplinary processes for team members calling on support from HR when required.
• Resolve grievances raised by team members and escalate only if required.
• Address poor performance of any team member through the formal Performance Improvement programme and ensure that continued poor performance is appropriately dealt with.
• Motivate team members and ensure that their efforts are recognised

Qualifications
• Bachelor’s Degree
• MBA will be an added advantage

Experience
• A minimum of 10 years in a commerce, business administration or sales and marketing leadership role
• A minimum of 10 years of marketing experience,
• 10+ years of senior management experience
• Detailed commercial and financial acumen, balanced with creative flair

Work Hours: 8

Experience in Months: 120

Level of  Education: Bachelor Degree

Job application procedure

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