DEADLINE: 15/11/2024

Marketing Manager

Full-time

The Marketing Manager will oversee the development and implementation of Uganda’s tourism marketing strategy and Destination Uganda brand manual, positioning Uganda as a preferred tourism destination worldwide.

Salary Scale: T3
Department: Marketing
Duty Station: UTB Headquarters
Reports To: Chief Executive Officer
Supervises: Senior Marketing Officers

Main Duties and Responsibilities

Develop and coordinate the implementation of the Destination Uganda marketing strategy.
Oversee the implementation and review of the destination brand strategy.
Coordinate the development and execution of advertising campaigns and activations in domestic, regional, and international markets.
Monitor marketing trends, conduct competitor analysis, and analyze data to maintain a competitive advantage.

Qualifications and Experience

Bachelor’s degree in Marketing, Mass Communication, Economics, Commerce, Business Administration, Tourism and Hospitality, or other relevant degree from a reputable university.
Master’s Degree in Economics, Business Administration, Tourism and Hospitality, or Marketing.
Professional marketing qualification (e.g., Chartered Institute of Marketing [CIM]) or another relevant certification is an added advantage.
10 years of experience, with 5 years in a senior management role within a reputable, large organization.

Skills

Excellent project management skills.
Proven ability to develop marketing strategies and market intelligence briefs.
Ability to analyze target audience/market segments and gather insights for the Board’s marketing strategy.
Skilled in budgetary analysis for directing and guiding marketing decisions.
Excellent communication (verbal and written) and leadership skills.

Mode of Application

Interested and eligible Ugandans who meet the requirements are invited to apply. Submit an application with a detailed CV, copies of all academic certificates and transcripts, testimonials, a copy of the national ID, and contact details for three referees. Applications should be sent by courier, hand-delivery, or email to the address below by 5:00 pm on 15th November 2024:

Chief Executive Officer
Uganda Tourism Board
Plot 42, Rotary Avenue (Lugogo Bypass)
6th Floor, Lugogo House
P.O. BOX 7211, Kampala
TEL: +256 414 342196/7
Email: [email protected]
Website: www.utb.go.ug

Note: The details of this job advert can also be accessed on the UTB website at utb.go.ug/jobs

About Uganda Tourism Board

Industry: Government

Location: Kampala, Uganda

Uganda Tourism Board is a statutory organization, established under the Uganda Tourism Board Statute of 1994 and reconstituted through the Tourism Act 2008. UTB operates with the following objectives: To promote and contribute to the development of the tourism sector within and outside Uganda. To coordinate with the Ministry responsible for Tourism and the private sector in implementing the National Tourism Policy. To perform any activities necessary to achieve the objectives above.