DEADLINE: 15/09/2024
Marketing Officer
Full-time
We are seeking a dynamic and creative Marketing Officer to manage and promote a new brand within our organization. The ideal candidate will be responsible for developing and implementing marketing strategies that enhance brand visibility and customer engagement. This role requires a blend of creativity, analytical thinking, and strong communication skills to build brand presence across various channels.
Location: Ntinda Industrial Area
Department: Marketing
Reports to: Marketing Manager
Employment Type: Full-time
Key Responsibilities:
• Develop and execute comprehensive marketing plans to promote the new brand.
• Conduct market research to identify trends, target audiences, and competitive positioning.
• Manage the creation and distribution of marketing materials (e.g., brochures, social media content, advertisements).
• Coordinate and execute digital marketing campaigns, including social media, email marketing, and SEO/SEM strategies.
• Track and analyze campaign performance metrics to optimize strategies and improve ROI.
• Collaborate with cross-functional teams including production, sales and logistics to ensure brand consistency.
• Organize and manage events, promotions, and product launches for the brand.
• Build and maintain strong relationships with external agencies, media, and influencers.
• Monitor industry trends and competitor activities to identify opportunities for growth.
• Report on marketing activities and performance to senior management.