VAAL Real Estate is seeking a dynamic and results-driven Marketing Manager to lead our marketing operations in Uganda. This strategic role involves overseeing all aspects of marketing, from campaign development to brand positioning, with a strong focus on generating qualified leads and enhancing brand visibility in the luxury real estate space.
Duties, Roles and Responsibilities
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Lead and manage the entire marketing function, including digital marketing, advertising, communications, and creative teams.
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Develop and execute comprehensive marketing strategies aligned with business objectives—both short-term and long-term.
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Collaborate cross-functionally with Sales, Development, Finance, and other departments to ensure cohesive brand messaging and campaign execution.
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Oversee and manage marketing budgets in coordination with the CEO.
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Monitor, analyze, and report on the performance of marketing campaigns and optimize for continuous improvement.
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Stay abreast of market trends, competitor strategies, and emerging technologies to refine marketing approaches.
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Build and nurture relationships with key stakeholders including clients, media, and industry influencers.
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Evaluate the effectiveness of marketing initiatives, particularly their impact on lead generation and client retention.
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Drive process improvement and implement marketing tools and systems that enhance team productivity.
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Spearhead the development and execution of innovative and integrated marketing campaigns—especially in digital and social channels.
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Conduct market research to understand customer needs, identify opportunities, and assess competitive landscape.
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Deliver a minimum of 600 qualified sales leads per month.
Qualifications, Education and Competencies
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Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree is a plus.
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5–7+ years of progressive marketing experience, ideally within high-profile agencies or reputable brands in sectors like real estate, luxury goods, FMCG, telecom, or lifestyle.
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Demonstrated success in managing marketing campaigns in fast-paced, results-oriented environments.
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Prior experience marketing premium or luxury products/services is a strong advantage.
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Strong leadership, communication, and analytical skills.
How to Apply
Submit your application to: recruitment@vaal.co.ug
Subject line: Application – Marketing Manager, Uganda